Creativing – Why creative is more important than ever in advertising
This week I gave a speech at the Facebook Global Sales Conference, up in Palo Alto, on the role of creativity in social media. I enjoyed meeting and hanging out with the Facebook team. A lot of energy...
View ArticleCreativing :: Video content with amazing range, and a UGC site making fun of...
My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com: The Myth of "Great Content" Marketing Itself One of the common misconceptions of good...
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14 Things To Help Inspire Your Digital Marketing in 2010
As you catch up on all the emails you missed over the holidays and wonder where to start on your massive list of "to-dos," I'm going to recommend you take a moment for a quick read. Today's post is...
View ArticleThe Future of Marketing Isn’t About “Interactive”
I’ve been working on a project in which I have had the opportunity to review the organization and hierarchy of hundreds of marketing departments, large and small. What struck me most was the number of...
View ArticleWhy we need better memories if we're going to truly innovate
For all the real-time tracking, daily analytics and other data that we have at our disposal, there is one dimension that we need to keep in mind more than ever. In the context of these “short-term”...
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